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Name: Judy Schvaneveldt, IIDA
Firm: MHTN Archtects; Salt Lake City, UT
Client: Morinda Corporate Headquarters; Provo, UT
$18,000,000
151,000 Square Feet
Completion Date: September 30, 2002
This building is the corporate headquarters for the Morinda Corporation, a
worldwide marketing and distribution company for Thaitian Noni Juice and Noni
products. The vision of the board of directors was to create a building that
would have a high-end conservative corporate feeling with an international
appeal. They wanted the general public as well as sales representatives and
distributors from all over the world to be comfortable with the design.
Board members felt it was important to have the design represent Tahiti as this
is the source of the company's product. The main concern was achieving a hint
of Tahiti without being too literal. This was achieved by the use of natural
materials, shapes and textures that abstractly represent tropical elements. The
majority of the color palette remains neutral in keeping with a conservative
corporate environment while bright accent colors in strategic locations provide
the necessary intensity of chroma found in the tropics.
Included in the planning of the building are a umber of training rooms, a large
auditorium, a feature rotunda entry space and a prefunction area with several
small lounge groups for informal conferencing, one of which is an enclosed "hut"
concept. The main rotunda space is the connector for two office wings with
employee offices and workstations as well as offices of the board of directors
and support staff.
The client commented that one of the features of the building they are most
pleased with is that the common areas can accommodate large groups of people and
still maintain a feeling of intimacy. They also have expressed the success of
the design incorporating the right amount of reference to Tahiti.
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